Cheapest Instinct Dog & Cat Food by $/lb

Products
17
7 dog · 10 cat
Avg price
$14.18/lb
37% cheaper than the category average
Cheapest
$3.44/lb
Instinct Original Dry Cat Food, Raw Coated Kibble, Real Chicken, 11 lb. Bag
Price range
$3.44 – $46.48/lb
across all Instinct products
Instinct has carved out a distinct identity in the crowded pet food market by championing the benefits of raw nutrition. The brand's core philosophy is that pets thrive on diets that mirror what their ancestors would have eaten in the wild. This focus on "raw-inspired" recipes is evident across their product lines, which often feature freeze-dried raw meat pieces mixed in with traditional kibble or have the kibble itself coated in crushed, freeze-dried raw ingredients. This approach aims to deliver the nutritional benefits of raw food—like improved digestibility and nutrient retention—with the convenience and affordability of dry food. The product catalog for Instinct showcases this "best of both worlds" strategy. You'll find cornerstone lines like the 'Instinct Original' with its "raw coated kibble" and the popular 'Raw Boost' range, which includes actual pieces of freeze-dried raw meat. These recipes are typically high in animal protein and grain-free. For pets with different needs, Instinct also offers specialized formulas. The 'Be Natural' line includes whole grains like barley and brown rice for pet owners who prefer grains, while the 'Limited Ingredient Diet' recipes cater to pets with food sensitivities by using a single protein source, such as lamb or turkey. While "raw" often implies a high price tag, Instinct's dry food lineup is surprisingly competitive. With an average price of $14.19 per pound, it sits comfortably below the overall category average of $22.55/lb on our site. This positions Instinct as a premium, yet accessible, option for owners looking to upgrade their pet's diet without committing to the high cost and complexity of a fully raw feeding regimen. The cheapest options can be found for as little as $3.44/lb, making the brand's entry-level products comparable to many mid-tier foods. So, who is Instinct for? It's an excellent choice for pet owners intrigued by the principles of raw feeding but who value the convenience of kibble. If you want to boost your pet's protein intake with ingredients that are minimally processed, Instinct offers a clear and compelling solution. However, if you are on a strict budget or have a pet who does well on simple, grain-inclusive formulas, other brands might offer better value. The brand is also less suitable for those seeking a completely raw diet, as its primary offerings are kibble-based hybrids. A practical tip for buying Instinct is to pay close attention to the bag size. As with most brands, the price per pound often drops significantly when you purchase larger bags. If you have the storage space and your pet is committed to a particular recipe, opting for a 20 lb bag over a 4.5 lb one can lead to substantial long-term savings, making this premium-concept food even more budget-friendly.

All Instinct dry pet food products

17 Instinct products, sorted by price per lb
RankProductBrandSize$/lbPriceProteinAnimalVerified
#79Instinct Original Dry Cat Food, Raw Coated Kibble, Real Chicken, 11 lb. BagDetails ›Instinct11 lb$3.44$37.87Chickencat1mo ago
#196Instinct Original Dry Dog Food, Raw Coated Kibble, High Protein, Grain Free Recipe- Chicken, 22.5 lb. BagDetails ›Instinct22.5 lb$3.47$77.99Chickendog2mo ago
#203Instinct BeNatural, Natural Dry Dog Food, Raw Coated Kibble, Whole Grain - Real Beef & Barley, 4.5 lb. BagDetails ›Instinct4.5 lb$3.55$15.99Beefdog2mo ago
#97Instinct RawBoost, Dry Cat Food + Freeze Dried, Real Chicken, 10 lb BagDetails ›Instinct10 lb$3.89$38.94Chickencat1mo ago
#222Instinct RawBoost, Natural Dry Dog Food with Freeze-Dried Pieces, Whole Grain Recipe - Real Chicken & Brown Rice, 20 lb. BagDetails ›Instinct20 lb$4.00$79.99Chickendog2mo ago
#234Instinct Limited Ingredient Diet, Natural Dry Dog Food, Grain Free Recipe - Real Lamb, 20 lb. BagDetails ›Instinct20 lb$4.25$84.99Lambdog2mo ago
#121Instinct Limited Ingredient Diet, Natural Dry Cat Food, Grain Free Recipe - Real Turkey, 11 lb. BagDetails ›Instinct11 lb$4.27$46.99Turkeycat2mo ago
#135Instinct Original Dry Cat Food, Raw Coated Kibble, Real Chicken, 5 lb. BagDetails ›Instinct5 lb$4.71$23.57Chickencat8d ago
#196Instinct RawBoost, Dry Cat Food + Freeze Dried, Real Chicken, 5 lb. BagDetails ›Instinct5 lb$6.00$29.99Chickencat8d ago
#211Instinct Raw Boost Indoor Health, Natural Dry Cat Food with Freeze Dried Pieces, Grain Free Recipe - Real Rabbit, 4.5 lb. BagDetails ›Instinct4.5 lb$6.85$30.82Rabbitcat8d ago
#300Instinct RawBoost Small Breed, Natural Dry Dog Food with Freeze-Dried Pieces, High Protein, Grain-Free Recipe - Real Beef, 3.5 lb. BagDetails ›Instinct3.5 lb$6.85$23.99Beefdog2mo ago
#244Instinct Ultimate Protein, Natural Dry Cat Food, Grain Free Recipe - Cage Free Chicken, 4 lb. BagDetails ›Instinct4 lb$8.14$32.55Chickencat2mo ago
#245Instinct Limited Ingredient Diet Dry Cat Food, Real Rabbit, 4.5 lb. Bag | Single animal protein and vegetable recipe, raw-coated kibble, farm-raised rabbit, gentle on sensitive stomachsDetails ›Instinct4.5 lb$8.22$36.99Rabbitcat29d ago
#362Instinct Freeze-Dried Meals, FreshDried Bites, Natural Dog Food, Grain-Free - Grass-Fed Beef, 14 oz. BagDetails ›Instinct0.875 lb$39.99$34.99Beefdog2mo ago
#299Instinct Freeze Dried Raw Meals, Natural Cat Food, Chicken, 9.5 oz. BagDetails ›Instinct0.594 lb$40.39$23.99Chickencat8d ago
#374Instinct Freeze Dried Mixers, Dog Food Toppers, Gut Health, 5.5 oz. BagDetails ›Instinct0.344 lb$46.48$15.99Mixeddog8d ago
#302Instinct Freeze Dried Mixers, Cat Food Toppers, Digestive Health, 5.5 ozDetails ›Instinct0.344 lb$46.48$15.99Mixedcat8d ago

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Frequently asked questions about Instinct

Where is Instinct pet food made?

Instinct states that their raw-inspired kibble and freeze-dried raw recipes are manufactured in their own company-owned facilities in Lincoln, Nebraska. This allows them to have direct oversight of the production and quality control processes for their products.

Is Instinct a grain-free brand?

While Instinct is well-known for its many popular grain-free recipes, the brand is not exclusively grain-free. They also offer grain-inclusive lines, such as the 'Be Natural' and 'Raw Boost Whole Grain' products, which use ingredients like barley and brown rice for pet owners who prefer grains in their pet's diet.

What does 'raw coated' and 'Raw Boost' mean?

'Raw coated' means the outside of the kibble is covered with a layer of crushed, freeze-dried raw meat to add flavor and nutrition. 'Raw Boost' formulas go a step further by mixing whole pieces of freeze-dried raw meat directly in with the dry kibble for a higher protein content and texture variety.

Is Instinct good value for the price?

Instinct is generally considered a premium brand, but its dry food is priced competitively, often below the category average. For owners seeking the nutritional benefits of raw-inspired ingredients without the high cost of fully raw diets, it represents excellent value. However, budget-focused shoppers may find more economical options elsewhere.

Has Instinct ever had a product recall?

Like many long-standing pet food brands, Instinct has had product recalls in its history. These are typically isolated to specific batches or production runs. Owners can find detailed information about any past recalls by checking with the FDA or on the brand's official website.

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