Purina Pro Plan LIVECLEAR Allergen Reducing Chicken & Rice Formula Review
Purina Pro Plan · 7.01 lb · Cat

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Overview
Key features
- Revolutionary formula demonstrated to reduce the major allergen in cat hair and dander.
- Features real chicken as the first ingredient to deliver high-quality protein.
- Fortified with guaranteed live probiotics to support digestive and immune system health.
- A balanced chicken and rice recipe that provides both muscle-supporting protein and accessible energy.
- Developed by Purina's team of over 500 scientists, nutritionists, and veterinarians.
Pros
- Offers a unique, science-backed solution for households with sensitivities to cat allergens.
- High in protein with chicken as the primary source, which is ideal for a cat's carnivorous needs.
- From a highly reputable and globally recognized brand known for extensive pet nutrition research.
- Generally receives high marks for palatability, making it a good option for cats who are picky eaters.
Cons
- Priced at a significant premium, costing considerably more per-pound than the average dry cat food.
- Its main allergen-reducing benefit is for the humans in the house, not a direct nutritional or health benefit for the cat itself.
- Contains rice, which may not be suitable for pet owners seeking a grain-free diet.
- The specialized nature of the formula may be an unnecessary expense for homes without any cat allergen sensitivities.
Best for
This innovative cat food is best suited for adult cat households where a resident or frequent visitor suffers from mild to moderate cat allergen sensitivities. It is a targeted solution for reducing the environmental allergen load. It is also a fit for cat owners who prioritize science-backed nutrition and a high-protein diet from a trusted brand, and are willing to invest in a premium product for this unique benefit.
Feeding guide
The right amount of food depends on your cat's age, weight, and daily activity level. As a general starting point, an average 10 lb adult cat typically needs about 1/2 to 2/3 of a cup of dry food per day. This should be split into two separate meals. For the most accurate guidance, always refer to the specific feeding chart printed on the bag and adjust as needed to maintain a healthy body condition. When switching foods, introduce it gradually over a 7-10 day period to avoid digestive upset. Always provide access to plenty of fresh, clean water.
Ingredients & nutrition note
This overview does not represent a complete ingredient list. As a chicken-first formula, this food's primary component is animal protein, supported by carbohydrates like rice for energy. Premium recipes from Purina Pro Plan are typically fortified with a comprehensive suite of vitamins and minerals for a complete and balanced diet, and often include functional ingredients like probiotics. For a full and detailed breakdown, please consult the manufacturer's official ingredient panel on the packaging.
Price comparison
With a price of $5.65 per pound, this 7.01 lb bag of Purina Pro Plan LIVECLEAR is positioned in the premium tier of the dry cat food market. A review of over 100 other medium-sized bags shows that the category average is approximately $4.01 per pound. This formula's price point is distinctly above that median, reflecting the significant research, development, and unique technology that deliver its allergen-reducing benefits. While many budget-friendly foods are available, this product commands a higher price for its specialized function.
Frequently asked questions
How does this food reduce cat allergens?
The food contains a natural protein sourced from eggs. This special protein binds to the Fel d 1 allergen in the cat's saliva and neutralizes it. When the cat grooms, it spreads less of the active allergen onto its fur and into the environment, which can significantly reduce the total allergen load in the home.
Is this a hypoallergenic food for the cat?
No, this is a common point of confusion. The LIVECLEAR formula is designed to help humans who are allergic to cats, not for cats with food allergies. If you believe your cat has a food sensitivity or allergy, please consult your veterinarian for advice on a suitable therapeutic diet.
Does this food work immediately?
The effect is cumulative. According to studies by Purina, feeding LIVECLEAR daily results in a measurable reduction of allergens on cat hair and dander beginning in the third week of feeding. Continuous, exclusive feeding is required to maintain the benefit.
Is Purina Pro Plan LIVECLEAR a grain-free cat food?
No, it is not. The "Chicken and Rice Formula" name clearly indicates that it contains rice, which is a grain commonly used in pet foods as a source of carbohydrates for energy.
Can kittens eat this food?
This specific formula is designed for adult cats. However, Purina Pro Plan does offer a LIVECLEAR Kitten formula that is specifically tailored to the unique nutritional needs of growing cats under one year old.
Will this food cure my cat allergies?
This food is not a cure for allergies, but rather a tool for managing them. It can significantly reduce the allergen load in your home, but it does not eliminate them completely. It is one part of a comprehensive allergen management plan.
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